The meeting place for cool cats, the fashion crowd, the advertising crowd. Weeknights are blissfully calm, with beautiful people hunched over magazines in front of the foyer fireplace, champagne flutes in hand. This über-hip hotel often has international stars drifting in and out of its doors, and weekends play host to a slightly more wannabe crowd decked out in glitzy Gucci.

101 Hotel, Hverfisgata 10, 101 Reykjavík.