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What’s On is a Reykjavík Tourist information centre, magazine, and website. We pride ourselves on providing professional service and up-to-date information to our readers and customers.


The What’s On Iceland tourist information and booking centres is located in two places in downtown Reykjavík. The main office is on Reykjavík’s main shopping street, Laugavegur 5.

We also have a location at Laugavegur 54.

Visit us with all your questions about Iceland – where to go, what to see and how to get there – we are local experts! We are happy to advise you, on events, tours, car rentals and basically anything. Our professional information agents take into account your specific interests and preferences and help you figure out the perfect plan for you – free of charge. We will also help you keep track of your bookings.


The magazine is published every month.

What‘s On in Reykjavík has been published for the last 30 years, making it one of the oldest tourism publications in Iceland. We’re proud to continue that effort, printing over 100.000 copies every year.

The magazine is a great resource for Iceland and Reykjavík, filled with articles, self-guided walking tours, travel tips, events, information about museums, restaurants, sights and much more. Pick up a copy when you arrive in Reykjavík to help you navigate the city and her events!

We are constantly striving to improve the magazine, so any questions, feedback or complaints we receive to the magazine, in the office or website, are used to improve our information on a continuous basis.

Other Publications
We publish more than a few Iceland tourist information magazines, and we actually think we’re quite good at it. Proceed here for more information, and here you can see everything we’ve ever published!



Contact Us
If You Have
Any Question!

We here at What’s On are more than happy to answer any question you might have about Iceland.

You can also always call us
at: + 354 551 3600