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New in Town – April 2019

Let us tell you about Reykjavík’s new restaurants, bars, shops, and more. This month: Eiriksson Brasserie, Collections, The Heart of Reykjavík, and Wasteland.

Eiriksson Brasserie

Eiriksson Brasserie opened recently in a former bank building at Laugavegur 77. The bank has been transformed completely into a classy and modern brasserie serving European cuisine with an emphasis on Italian cooking. On the menu, you will find caviar, T-bone steaks, Creekstone black angus, and many pizzas and pasta dishes. You can pair your dinner with exclusive wines from their special money-vault-turned-wine-cellar containing over 4,000 bottles of wines. The owners of Eiriksson Brasserie previously managed Hotel Holt, Gallery Restaurant, and Viðeyjarstofa on Viðey island.


Time to suit up! Collections is a fashion store located at Geirsgata 4 in Hafnartorg, a newly-developed area in downtown Reykjavík. It’s among the first stores to open in the area, with many more retail spaces and offices on the way in the coming months. They sell exclusive clothing lines for men and women, with Hugo Boss, Polo, Sand, Armani, and Ralph Lauren among the brands they have in their collection.

The Heart of Reykjavík

The Heart of Reykjavík, or Hjarta Reykjavíkur in Icelandic, is a new cultural gift shop located on Hjartatorg square (Heart Square) between Laugavegur and Hverfisgata. It’s also the name of a product line designed by shop owner Jóhann Ludwig Torfason, consisting of posters, postcards, jigsaw puzzles, mugs, glassware, clocks, and a book of the same name filled with colourful drawings of 40 selected houses in downtown Reykjavík. If you’re looking for original souvenirs related to Reykjavík, then make a beeline for this shop!

Photo: Facebook The Heart of Reykjavík


Do you want a hip wardrobe for the summer? Then check out Wasteland, a fashionable second-hand clothing store based on an American concept and with one location in Copenhagen. The Icelandic franchise sell brands like 66°North, Kappa, Carhart, The North Face, and Ralph Lauren, among others. Every item on sale is handpicked and carefully selected so it will not be difficult to find a trendy outfit. On May 4, they officially open their doors at Ingólfsstræti 5 with a big party. Be sure to check it out!

Photo: Facebook Wasteland Reykjavík

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